A Fruitful and Lasting Partnership Over Time
In the world of maple sugaring, some business relationships go beyond simple transactions to become true partnerships built on trust, years of collaboration, and a shared passion.
Among CDL’s many strong collaborations, one stands out, the enduring bond between Tim Eldridge, CDL’s longest-serving U.S. sales representative, and Michael Berry, a third-generation maple producer.
For over 15 years, Tim and Michael have worked together, navigating industry challenges, celebrating milestones, and reinforcing the essence of CDL’s values: commitment, quality, and innovation. Their story is a testament to how strong business relationships can shape success in the maple industry.
BUILDING A FOUNDATION OF TRUST
Tim Eldridge’s career at CDL began 15 years ago when he transitioned from selling agricultural equipment to serving maple producers. With a background at John Deere and a deep understanding of farmers’ needs, Tim was well-positioned to bring CDL’s innovative solutions to the maple industry.
One of Tim’s first clients was Michael Berry of Berry’s Sugar Camp in Gillett, Pennsylvania. A lifelong maple syrup producer, Michael was initially drawn to CDL because of its personable and knowledgeable staff.
“We bought some supplies from the team in Westfield, and I was impressed with their approach,” Michael says. “It wasn’t just about making a sale, it was about building a relationship. They cared about our needs and took the time to understand our operation.”
From the outset, Tim and Michael developed a rapport that extended beyond business. Their interactions weren’t limited to discussing equipment; they shared stories, exchanged ideas, and built a foundation of trust that would sustain their collaboration for years.
OVERCOMING CHALLENGES TOGETHER
In any long-standing partnership, challenges naturally arise, but Tim and Michael have always faced them head-on, turning each one into a chance to grow stronger together. A memorable example was the day Michael’s newly purchased evaporator arrived. Coordinating its placement required some quick teamwork and steady hands.
“Mike and I jumped in right away to help guide it in, Tim recalls. It was one of those moments that reminded me how well we work together. We got it into the sugarhouse without a hitch.”
Beyond logistical hurdles, Tim has gone the extra mile to support Michael’s business, from helping him secure grants to ensuring he had the right equipment at the right time. On one occasion, when Michael urgently needed a replacement pump for his electric extractor, Tim removed a pump from a new extractor in his showroom to keep Michael’s operation running smoothly.
“He’s not just a salesman; he’s a problem-solver. I can count on him to find a solution that makes sense for me.” Michael says.
A SHARED COMMITMENT TO QUALITY AND INNOVATION
Michael’s loyalty to CDL is rooted in more than just the personal relationship he has built with Tim, it’s also about the reliability of the equipment and the company’s dedication to continuous improvement.
“The quality and ease of use of CDL’s equipment have been impressive, Michael explains. At this point, I don’t even look at other competitors. CDL has repeatedly proven that they are the right partner for my business.”
Tim and Michael have adapted as the maple industry has evolved, embracing new technologies and innovative practices to enhance production efficiency. Tim has played a key role in introducing Michael to advancements in maple equipment, ensuring he stays ahead of industry trends.
“CDL has done a great job of keeping up with market changes, Tim says. We’re always looking for ways to improve efficiency, which Michael appreciates.”
THE FUTURE OF THEIR PARTNERSHIP
Reflecting on their years of collaboration, Tim and Michael agree that trust, open communication, and a shared vision for the future have been key to their successful partnership.
“We’ve grown together in this industry, Michael notes. Tim understands my needs and ensures I get the right equipment and support. In return, I stay loyal to CDL because I know they won’t disappoint me.”
As Michael looks to expand his operations, CDL remains his first choice for any new investment. His confidence in Tim and the company is unwavering. “I know that Tim and CDL will support me as my needs evolve, he says. That’s the kind of partnership you hold on to.”
A TESTAMENT TO LASTING RELATIONSHIPS
At CDL, we are committed to building lasting partnerships like Tim and Michael’s. Their journey reflects our goal with every client- relationships founded on trust, outstanding service, and an unwavering commitment to quality.
As we honor Tim Eldridge’s legacy as our longest-serving U.S. sales representative and recognize Michael Berry’s loyalty as a valued client, we are reminded that success in the maple industry goes beyond equipment. It’s about people, strong connections, and a shared passion for excellence.
Here’s to many more years of collaboration, innovation, and sweet success!
